

Future development of Trubarjev kvart (Trubar's quarter)
The presentation of the prospective development is of key significance for the sale of apartments. For this reason we created for IMOS d.d., an interactive visual simulation of the development and the typical apartment units. Their sales department has now obtained an effective tool for presentations and promotional launches, which will help potential buyers to shape their all-important decision on a potential purchase.
The virtual reality offers users interactivity which favourably influences the prospective buyers, since they are able to take a walk around the virtual development as well as through the apartment itself. In this way they are given a vast amount of information, which the classical sales methods can never provide. All stated that their decision for the purchase of the apartment is made much easier.
We also presented the virtual simulation via the internet as well as included it in the virtual tour of Ljubljana. In doing this we moved the prospective development closer to a vast number of potential buyers. In addition to this we enabled users, who do not necessarily possess high end computers, the ability to explore the development and its apartments in a classical form, via images and video clips of virtual walks within the simulation.
The use of virtual simulations in the sale of real estate in Slovenia may still be a novelty, but with the increased population of the "information society", it will soon become indispensable.
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